The Highly Competent Generalist
The 5 Critical Success Factors of SME Leadership



The Global Small to Medium Enterprise (SME) Statistics

The OECD (Organisation for Economic Co-operation and Development) defines Small to Medium Enterprises (SMEs) as non-listed, independent businesses that employ a varying maximum number of employees (e.g., 200 in Australia, 250 in the UK and the European Union, and 500 in the US). Each SME is then sub-categorised as a sole trader, micro, small or medium business.

Australia has 2.6 million actively trading SMEs. They represent 99% of all business owners, generate 56% of GDP, and employ 68% of the working population.

The United Kingdom has 5.5 million SMEs. They represent 99% of business owners, generate 50% of GDP, and account for 61% of the working population.

The United States has 33 million SMEs, representing 99% of business owners, generating 44% of GDP, and accounting for 46% of the working population.

The comparative SME statistics for most other developed and developing nations sit comfortably within those ranges. It’s therefore a reasonable assumption that the global economy is significantly dependent on the SME Sector for its ongoing survival and success.

The DNA of an SME Entrepreneur

Leaving the safe harbour of secure employment to become a business owner, to pursue a dream, to be their own boss, to create something special, is the most exciting yet daunting challenge many SME Principals have ever undertaken. During the early stages, they often find themselves working longer hours for less money. They have difficulty managing priorities, suffer from stress and sleep deprivation and at times feel cut off from the world around them. Time with family and friends all too often becomes a luxury and the grand vision that brought them into their venture sometimes feels as though it’s a millennium away.

I have known many entrepreneurs who started out as sole traders or micro-SMEs and faced similar changes, yet went on to build thriving businesses, even during the toughest of times. Have no doubt where there’s a serious will, driven by a passionate drive to succeed, a well-executed game plan, the right product offering, and yes, peppered with the occasional lucky break, success will follow.

About the Authors

John Goddard: During my working life, I was a senior career banker. I gained solid financial credentials from my early accounting studies, a solid rookie banker’s education from the Westpac Banking Group, particularly my time with AGC Leasing, and my valuable learnings working for a World Bank funded Financial Institution.
In Australia, I had responsibility for large retail, commercial and SME Banking portfolios. I was Head of St. George’s Retail Bank, CEO of Bendigo Bank’s Italian Banking business, Chief Operating Officer of Bendigo Queensland, Chairman of South East Queensland Community Telco and Chairman of The Cooper Property Group, one of South Queensland’s most successful larger SMEs.
I sat on many boards, including public corporation entities, government-owned corporations, industry bodies, not-for-profits and educational institutions. I also joined advanced executive learning programs at Columbia University in New York and several other prestigious international business schools.

Ian Hulbert is CEO of SME Keystone Pty Ltd. He was my valued collaborator in penning my Critical Successful Factor 4 Time Management chapters and in his contributions to the book overall. For the past two decades, Ian has worked in Senior SME leadership roles, where he leveraged his diverse experience in refining and improving workplace systems; managing Workplace Health & Safety (WHS) Programmes; dealing with time, management and resource optimisation challenges; constructing sales leadership and customer mapping data for optimal CRM deployment; introducing the benefits of advanced digitisation; and generally in managing change for positive outcomes.

Book Synopsis

SME Leadership: The 5 Critical Success Factors offers SME Principals and their senior teams a comprehensive practictioners guide that will equip them with the essential skills they need to learn and the critical actions they need to take to be successful.


CRITICAL SUCCESS FACTOR 1: THE FOUNDATIONS

The focus of the Foundation Chapters is about the early Decisions and Actions you should take, i.e., seeking Professional Advice, adopting the most appropriate Trading Structure for the business, knowing your Capital sourcing options, and being aware of the Principal’s general Legal Responsibilities and Obligations.

 

CRITICAL SUCCESS FACTOR 2: THE FINANCES

The Principal’s Financial Responsibilities include getting the important prerequisites right by:

  • Adopting automated, cloud-based bookkeeping software.
  • Delegating day-to-day responsibility for managing the books of account to a contract bookkeeper or a competent, finance-experienced staff member, and
  • Retaining an external tax accountant to deal with the higher order taxation obligations.


With those delegated disciplines locked in, the principal’s residual financial focus should then be personally about:

  • Honing your capacity to interpret the financial statements and diagnose the critical performance challenges, with a view to achieving the best possible financial outcomes for the business,
  • Choosing a financial institution to bank with, understanding the credit product options and knowing the vital steps to take in seeking credit, and
  • Knowing the important steps you need to take when buying or selling an SME.


CRITICAL SUCCESS FACTOR 3: CUSTOMERS AND REVENUES

The most successful SME principals the world over, commit to our Nine Tenets of Front Line Leadership:

  1. They embrace the essentials of good business planning.
  2. They know their Brand can only ever be as good as their customer’s perception of it.
  3. They take the essential steps to protect their Trade Secrets and Intellectual Property.
  4. They understand the psychology of Attracting Customers and Closing Sales.
  5. They have well-crafted Sales Pitches.
  6. They keep track of their networks and pipeline productivity with Customer Relationship Management (CRM) Software.
  7. They have a strong personal commitment to the communities they do business in and with.
  8. They harness the immense potential of Social Media Marketing.
  9. They constantly challenge themselves with the same recurring question: “What else can I do to generate the revenues critical to my business surviving and thriving?”


CRITICAL SUCCESS FACTOR 4: MANAGING TIME

By adopting our Nine Time and Workflow Management Priorities, successful principals are able to free up the headspace they need to be able to focus on the critical income-generating, big-picture, front-of-mind business priorities that count.
Those nine priorities are:

  1. Making a firm commitment to Continuous Learning.
  2. Tracking their learnings every day in a Personal Immersion Journal.
  3. Automating highly productive Habits and Routines throughout the business.
  4. Adopting disciplined Priorities in managing the Front Line, the Finances and the Back Office according to their relative importance.
  5. Delegating and Digitising all Back Office Priorities to the maximum degree possible.
  6. Banishing Zero Value Time Wasters from the business.
  7. Building an Organisation Structure that meets the needs of the business.
  8. Committing to and following the fundamentals of sound Decision Making.
  9. If you are a sole trader, knowing how to manage your time effectively for the best outcomes.


CRITICAL SUCCESS FACTOR 5: LEADERSHIP

Sustainable and Successful 21st-century business leadership is driven by shared values and collaborative work cultures that focus on the power of a productive team and engender a strong sense of responsibility and belonging among each of the team members.
Our six interrelated Building Blocks of Sustainable Collaborative Leadership are:

  1. The Core Values
  2. The Capital Leadership drivers
  3. The Team Leadership drivers
  4. The Importance of Trust
  5. Proactivity, and
  6. Personal Accountability